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To sweeten the appeal, AYI also flags any mutual friends the prospective pair share. If not, they can click “skip.” (MORE: Does Online Dating Make It Harder to Find ‘the One’?) AYI pulled data from its 68 million downloads and 20 million Facebook profiles to see which subscribers are making successful matches.But is this a trend that could change the very nature of romance and turn long-term commitment into a thing of the past? There is striking evidence to suggest that the web is causing social change.Traditionally, women might have had one or two boyfriends before getting married; now, they are encouraged to date lots of people in a quest to find a perfect partner.

You become judgmental.’Professor Harry Reis, who led the research into the efficacy of internet dating, said that skimming over the profiles and pictures of hundreds of potential mates encouraged a ‘shopping’ mentality.

AYI analysts suspect that younger women are inundated by requests from older men and while that might once have had some appeal—in a marrying-for-wealth sort of way— it simply doesn’t anymore.

A 2008 study published in the journal foind that women who are 10 or more years older than their partner report more satisfaction and relationship commitment compared to women who are the same age or younger than their partner.

“We don’t know for sure, but it may be because when the woman is older, it shifts the traditional heterosexual power dynamic toward greater equality.

We know from a lot of research that greater equality tends to make couples happier,” writes study author Dr.

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